Art and Design

The branding of your business is very important in order to create the right image to potential customers and current clients.

Creating a professional brand image and corporate logo design is essential to make your business look and read well to others as well as stand out from the crowd.

Many companies are facing financial problems in the current economical climate and are struggling to make ends meet.

While a lot of this heavily relies upon the sales and products or services you sell, your brand image is highly important and is what people will remember you by or see before they even know what you do.

To give you a little example of a good brand image, we have picked some companies from around the world who have changed their brand image and design to create a more professional and clean cut approach to their business logo design.

TACA

TACA changed their icon and font of their company name to create a clean cut business logo design.

SanDisk

This simple but very effective logo change retains the essence of the original while pushing the company into the new, young century.

rtve

Not exactly the most original or creative design around but definitely a step in the right direction for a country’s radio and television station. Definitely more vibrant than the last one.

Camel

Considering it’s a cigarette package which many of us would turn away from, the packaging redesigns have actually advanced the brand.

Mouse Awards

The old logo was barely a logo so it would’ve been pretty hard to make it any worse; however this is a very clever and sophisticated logo.

Lifetime

This change in logo design managed to avoid an overly feminine style and instead introduce something with personality and emotion.

This entry was posted on Thursday, October 1st, 2009 at 2:05 pm and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.